Vennes

The healthy food category has a brand problem. Most of it looks like something you eat because you have to, not because you want to.

Vennes was always going to be different. A Mexican brand of energy snacks made with real superfoods, real ingredients and real care. Granola, brownie balls, almond snacks, a birthday cake mix built around traditional obleas, and a red fruit jam called Berrie Chia. The kind of range that makes you excited to open the pantry.

When they came to us to build the brand from scratch, we went looking for the feeling underneath the product.

We found two things: love and joy. Love for the dedication its founders pour into every recipe. Joy for the people choosing to take care of themselves, one good snack at a time. Those two ideas became the foundation for everything.

The packaging turns each product into a celebration of what's inside, fruits, seeds and color colliding in a burst of illustration and energy. The palette is vibrant and high-contrast, matching the way you actually feel after eating well. And at the center of it all, a swallow, a migratory bird that travels the world carrying freedom, strength and adaptability on its wings.

A brand that makes you feel good should look the part. Vennes does.

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