My Crunchy Love
For Nestlé México's Valentine's Day campaign, we turned 15 everyday chocolate wrappers into 15 tiny love notes. Small format. Big feelings.
My Crunchy Love
For Nestlé México's Valentine's Day campaign, we turned 15 everyday chocolate wrappers into 15 tiny love notes. Small format. Big feelings.
Nestlé's chocolates have been on Mexican shelves for decades. Beloved, ubiquitous, the kind of thing you grab at checkout without thinking twice.
But Valentine's Day changes the rules. Suddenly, a chocolate needs to feel chosen. And that's exactly where we came in.
When Nestlé México invited us to develop their Valentine's Day packaging, the brief sounded simple: make their chocolates worth sharing. No new product. Just the wrapper, that tiny canvas most people throw away without reading.
We leaned in hard.
The challenge was figuring out what love sounds like at two centimeters wide. Phrase by phrase, character by character, we searched for the tone that felt honest without being heavy, playful without being hollow. A full year of waiting and refining before #MyCrunchyLove finally hit shelves.
The result: 15 custom packaging designs, each one its own miniature love note with original illustration and a phrase built to travel. People started choosing chocolates by message, not just by flavor.
Sometimes the most powerful brand move isn't a new logo or a million-dollar campaign. It's finding the right fifteen words for fifteen people who just want to say: I like you, okay?
