Malvestida
Malvestida started as a fashion blog. By the time they called us, it had become something much louder. The logo needed to catch up.
Malvestida
Malvestida started as a fashion blog. By the time they called us, it had become something much louder. The logo needed to catch up.
The name says it all. Malvestida, the one who dresses against the norm, was born as a blog about fashion and personal style. A space for people who never quite fit the conventional mold.
But Malvestida kept growing.
What started as style conversations expanded into something far more significant: a full media platform addressing mental health, gender equity and sexual diversity. A place that doesn't just report on culture but actively accompanies people in the process of questioning and redefining it.
By 2022, the editorial team knew the logo had fallen behind. The platform had evolved; the identity hadn't.
We were invited to fix that.
Our starting point was three words: strength, effervescence and movement. Not as decorative concepts, but as the actual qualities of the community Malvestida serves, people who raise their voices, push back, and make space for others to do the same.
The new logo is built on that energy. Alive, unapologetic, and in constant motion. A visual identity that finally matches the scale of what Malvestida has become.
Because a platform that celebrates people who go against the grain deserved a logo that does the same.
