Awesome Coffee
A plant-based protein coffee that doesn't look or sound like any other performance brand. Because it was never supposed to.
Awesome Coffee
A plant-based protein coffee that doesn't look or sound like any other performance brand. Because it was never supposed to.
The fitness supplement industry has a personality problem. Walk into any store and you'll find the same thing: black packaging, aggressive typography, veins, and the implication that unless you're suffering, you're not trying hard enough.
Our client walked in and said: not that.
Awesome Coffee is a plant-based protein coffee powder made with all-natural, clean ingredients. High protein, low calories, energy without the jitters and focus without the crash. A product built for people who want to perform well and feel good while doing it, not people trying to win a stare-down at the gym.
That conviction became the brief. Build a performance brand that feels empathetic, colorful, friendly and human. Something that invites you to be a better version of yourself, not intimidates you into it.
Oh, and one more thing: it's called Awesome Coffee, but it's not coffee. It's awesome.
What followed was one of the deepest creative partnerships we've had. Months of exploration, learning and genuine affection for the project. The result was the most complete brand we've ever built: naming, identity, character design, illustration, packaging, photography, copywriting, UI/UX and full web design.
A product that redefines what performance nutrition can look and feel like.
We love this one. We think you will too.
