Peepal
People.
Brand
Photography

We packed our bags (mentally)​​​​​​​ and traveled to Pakistan 🇵🇰 without ever leaving Mexico City

A few months back, the amazing guys from Peepal People 🦜 invited us to art direct the photos that would reveal their brand’s new identity. Our mission? Capture the spirit of Peepal through a lens full of color, culture, and care.
From moodboards to magic moments on set, we poured all our love (and a bit of glitter) into the visual direction. Inspired by the richness of Pakistani culture, we helped shape a shoot that felt rooted, modern, and full of soul.

Branding is cool, but storytelling through images? Chef’s kiss. 🤌