Notioneers Release year 2025 Location Switzerland Business Business Consulting Categories Branding Character Design Copywriting Creative Direction Front End Illustration Logo & Identity UI / UX Voice & Tone 01. The Challenge How do you make productivity feel exciting? Notioneers helps teams work better through custom-built systems in Notion. But their brand identity didn’t reflect the real value they bring. Visually, it leaned too heavily on Notion’s native aesthetic: neutral, rigid, and ultimately forgettable. At Cherry Bomb, we were brought in to lead a full rebrand. Our challenge was to reposition Notioneers not just as Notion experts, but as strategic partners, trusted guides helping businesses navigate the digital world with clarity, energy and confidence. 02. The Goal To design a brand that makes structure feel human. We set out to create a brand that felt organized but alive, one that could meet the visual and professional expectations of the DACH region (Germany, Austria, Switzerland) while standing apart from the cold, minimalist aesthetics common in the Notion ecosystem. Our goal was to build a visual system that balanced precision with personality, allowing Notioneers to look and feel digital, modern and approachable without compromising their credibility. 03. The Solution A visual identity rooted in guidance, clarity and joy. We designed a brand system that reflects how Notioneers works: simplifying complexity, eliminating unnecessary steps and building digital workflows that teams genuinely enjoy using. At the heart of the rebrand are The Notioneers, a set of custom characters that represent the people behind every team, calm, focused and empowered by smart systems. We paired soft greens with expressive illustrations, digital textures and playful interactions to create a language that feels approachable and energetic without losing its sense of structure. 04. The Result A brand that speaks to humans, not just users. The new Notioneers identity goes beyond default templates and minimalist trends. It captures their ability to bring clarity and order to fast-moving digital teams, while adding a layer of warmth and humanity. At Cherry Bomb, we helped reposition Notioneers as exactly what they are: a calm presence in the chaos, and a team that turns structure into a superpower. Visit Notioners.eu for more
