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MONQZ

MONQZ

Release year
2025
Location
Amsterdam
Business
Fashion Marketplace
Categories
Logo & Identity
Art Direction
Creative Direction
Illustration
Storytelling
Voice & Tone

BRANDS THAT GIVE A DAMN

The fashion system felt broken fast, disposable, disconnected. It celebrated speed over intention and appearance over values. In the middle of all that noise, MONQZ emerged with a different question:

What if fashion could mean more?

MONQZ wasn’t just another brand. It was a platform for independent labels that design with care, produce with ethics, and stand for something deeper. A new generation that refuses to choose between aesthetics and responsibility. A movement powered by slow fashion with guts and no room for greenwashing.

When MONQZ came to us, their mission was clear, but their identity wasn’t. They needed a voice. A look. A feeling.

Something bold enough to make people stop scrolling. Human enough to make them stay.

Our challenge was to translate their purpose into a visual language that could walk the line between street and soulful.

We built a world that feels real. Gritty, warm, and alive.

A visual identity rooted in clarity and courage. A tone of voice that speaks like a friend, not a trend.

This wasn’t about looking “eco” it was about looking real.

Because MONQZ isn’t just a place to shop.

It’s a meeting point. A reminder that what you wear is a choice and sometimes, even an act of resistance.

Every garment tells a story. Every choice leaves a trace. And every person can be part of the shift.

Be the change. Know more about MONQZ