MONQZ Release year 2025 Location Amsterdam Business Fashion Marketplace Categories Logo & Identity Art Direction Creative Direction Illustration Storytelling Voice & Tone BRANDS THAT GIVE A DAMN The fashion system felt broken fast, disposable, disconnected. It celebrated speed over intention and appearance over values. In the middle of all that noise, MONQZ emerged with a different question: What if fashion could mean more? MONQZ wasn’t just another brand. It was a platform for independent labels that design with care, produce with ethics, and stand for something deeper. A new generation that refuses to choose between aesthetics and responsibility. A movement powered by slow fashion with guts and no room for greenwashing. When MONQZ came to us, their mission was clear, but their identity wasn’t. They needed a voice. A look. A feeling. Something bold enough to make people stop scrolling. Human enough to make them stay. Our challenge was to translate their purpose into a visual language that could walk the line between street and soulful. We built a world that feels real. Gritty, warm, and alive. A visual identity rooted in clarity and courage. A tone of voice that speaks like a friend, not a trend. This wasn’t about looking “eco” it was about looking real. Because MONQZ isn’t just a place to shop. It’s a meeting point. A reminder that what you wear is a choice and sometimes, even an act of resistance. Every garment tells a story. Every choice leaves a trace. And every person can be part of the shift. Be the change. Know more about MONQZ