Lucerna

Lucerna was born with a bold mission: to raise the bar for post-production in Mexican cinema. But like every great story, it all started with a need a gap in the industry where precision, storytelling, and visual craft weren’t always aligned.

As we stepped into their world, we saw the challenge clearly: Lucerna doesn’t shoot the film. They shape its final soul. Their work begins when the cameras stop in edit rooms, sound booths, color suites where raw footage becomes emotion, rhythm, and meaning. It’s the invisible stage, but also the most defining one.

Lucerna needed more than a logo. They needed a voice. A brand that could speak to filmmakers as equals, not just as technicians or vendors, but as creative partners who understand the weight of every frame. It had to feel rigorous, but never cold. Technical, but human. Sharp, but full of warmth.

We dove in. Our design solution embraced the visual language of cinema light, rhythm, structure and gave it a modern, confident twist. The logotype became a beacon: luminous, stable, and direct. The identity system reflects cinematic craft through a restrained color palette, precise grids, and a tone of voice that’s smart, calm, and collaborative.

Lucerna’s story is one of refinement, not spectacle. Of quiet mastery. And that’s exactly what their brand had to capture: the invisible craftsmanship that turns good into great.

Because in post-production, you’re not just finishing a film. You’re defining how it will be remembered.

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