I am Hotteok Release year 2022 Location Sydney, Australia Business Food & Beverage Categories Branding Character Design Illustration Logo & Identity Packaging Storytelling Voice & Tone Nice to meet you! What started as a small stall inside the local Chatswood market has now become a benchmark of South Korean food culture in Sydney. So when Lydia & Kev initially approached us to commission the rebranding of “I am Hotteok”, which is now making the leap from the market to its own restaurant, we were fascinated by the story of love and faith that Lydia & Kev have in their own project and for their home culture. It was a pleasure to help “I am Hotteok” take this big step, redesigning and creating their new brand, totally inspired and immersed in K-Pop culture, full of vibrant colors and fun. But what is a Hotteok? That’s something that you can discover following them on Instagram.