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Pop Seoul Cherries

I
am
Hotteok

I am Hotteok

Release year
2022
Location
Sydney, Australia
Business
Food & Beverage
Categories
Branding
Character Design
Illustration
Logo & Identity
Packaging
Storytelling
Voice & Tone

Nice to meet you!

What started as a small stall inside the local Chatswood market has now become a benchmark of South Korean food culture in Sydney. So when Lydia & Kev initially approached us to commission the rebranding of “I am Hotteok”, which is now making the leap from the market to its own restaurant, we were fascinated by the story of love and faith that Lydia & Kev have in their own project and for their home culture.

It was a pleasure to help “I am Hotteok” take this big step, redesigning and creating their new brand, totally inspired and immersed in K-Pop culture, full of vibrant colors and fun.

But what is a Hotteok? That’s something that you can discover following them on Instagram.

I am Hotteok Branding