Chok
Chok

Chok Chok emerges as more than just a K-beauty shop; it is an immersive experience inspired by K pop culture, skincare culture, and vintage Kawaii aesthetics.

Crafted beyond a mere skincare experience, Chok Chok embodies a cultural bridge between tradition and innovation. Drawing inspiration from the essence of Korean culture, K-pop and 90’s pop culture, designed to transport customers into a Chok Chok journey.

Chok Chok is all about celebrating freedom of expression and having fun, we want you to enjoy more your skincare routine. If you didn’t know “Chok Chok” means hydration in Korean, and just like a cool glass of water, we’re here to keep you refreshed. We want to be your bestie, be there through your day, and make you shine.

What was the challenge?

The main mission was to create a visually powerful brand, capable of captivating fans of Asian skincare, k-beauty, k-pop, and convention enthusiasts. We have to develop an identity that skilfully blends Korean tradition, with vintage vibes, offering a captivating and memorable visual experience. The challenge was to design an identity that embodied both the essence of Korean culture and a modern aesthetic, while appealing to a diverse audience and meeting their specific expectations, skincare has never been so fun and sweet.