Vives Asociados Release year 2019 Location Mexico City Business Architecture Categories Branding Editorial Design Front End Logo & Identity Strategy UI / UX Voice & Tone Web Design Web Development Vives Asociados, one of the most important consulting companies in Latin America when it comes to elevators and electric staircases, commissioned us to design their new corporate identity. It was important for them that the quality of this new branding system met the high standards of their clients, which are usually high-end architecture and construction companies, and that is why we chose to develop a monochromatic and minimal identity.The monogram, based on the initials of Vive Asociados, also showcases an up and down arrow – icons in vertical mobility – and that helps communicate the great expertise behind their company.