Shop. Arch. Kids.
When we are children, our room becomes our command center: only we decide who enters and who does not (although mom has unlimited VIP passes); that’s where we can do and undo as we please (although dad gives us a reprimand when everything is a mess). Our room is our universe: it sees us sleep, it sees us play, it sees us wake up, it sees us cry, it sees us grow, it sees us smiling … but above all it sees us dreaming. We love our room because it is our best confidant. There we keep everything: the toys, our photos, the goodies that mom and dad will not let us eat, that’s where we listen to the music we like. And it is our room that learns first how our day was or if we have homework. Our room is happy when we are happy because when we jump in bed … he knows it was a great day.
Shop Arch. Kids –an architecture and furniture studio based in Mexico City, specialized in building, projecting and transforming children’s rooms– entrusted us with the beautiful task of expanding the essence of their brand in order to bring it closer to the little ones at home, enriching it with elements that create empathy both with them and with the decision makers (i. e. their parents). We have redesigned the the the pre-existing brand image, expand its color range and create other companion elements.
Nonetheless the most important feature of this rebranding was the creation of two characters that became the axis of the interaction between the brand and the public, thus reinforcing the communication with the children (previously absent).