Shop. Arch. Kids. Animacion
Shop Arch. Kids –an architecture and furniture studio based in Mexico City, specialized in building, projecting and transforming children’s rooms– entrusted us with the beautiful task of expanding the essence of their brand in order to bring it closer to the little ones at home, enriching it with elements that create empathy both with them and with the decision makers (i. e. their parents). We have redesigned the the the pre-existing brand image, expand its color range and create other companion elements.
Nonetheless the most important feature of this rebranding was the creation of two characters that became the axis of the interaction between the brand and the public, thus reinforcing the communication with the children (previously absent).