Macaua Release year 2021 Location Mexico Business Food & Beverage Categories Art Direction Branding Creative Direction Illustration Logo & Identity Naming Packaging Storytelling Strategy Voice & Tone Our intention when creating Macaua is to celebrate all those coffee-producing communities in Mexico, close gaps with consumers so that they clearly know the origin of the coffee beans in that cup we all enjoy in the mornings and, above all, exalt this love story that fills us with pride. Our conceptual inspiration focuses on the hand’s element, as the hands are involved in the entire coffee experience, in both directions, throughout the entire process: With their hands, coffee producers who love the land, grow the coffee fruit, collect it. and they send with the intention that it reaches our homes. With their hands, the final consumers prepare a cup of coffee that they end up raising in a symbol of affection that has been with us all their lives.
