La Gloriosa Release year 2020 Location San Diego, California Business Real Estate Categories Branding Copywriting Creative Direction Illustration Logo & Identity Naming Packaging Photography Set Design Storytelling Strategy Voice & Tone In the center of Barrio Logan, a former neighbor of San Diego, California with strong Mexican roots, where art and culture are breathed in its streets, is La Gloriosa, a mixed-use development, where its studio apartments become large canvases for residents to reflect their own lifestyle. We were commissioned to create the identity of development. We propose to bring a new vision of Mexicanness to the new and old neighbors of Barrio Logan beyond the omnipresent figure of Frida Kahlo.
