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Craftingeek

Let's do great things!

Craftingeek

Craftingeek

Case study

Craftingeek is a YouTube channel devoted to Arts & Crafts tutorials (under the DYI approach). Currently this “small” community has 7 million subscribers –or crafters, as Liz, the founder of the vlog, affectionately calls them.

In 2014 we carried out the rebrand of the channel’s identity, which represented a significant evolution for both the broadcasts and Liz herself.