Shop. Arch. Kids. Animacion
Shop. Arch. Kids – an architecture and furniture studio that focuses in building, projecting, and transforming kid’s rooms – commissioned us with the task of expanding the essence of their brand so it could connect a bit more with kids. The goal was to provide new elements to the brand so it could communicate effectively with kids and their parents and create empathy. We redesign their brand, expanded the color palette and designed other graphic elements like 2 characters that ended up being a central axis for the communication strategy between the brand and their target audience.