client. real estate consortium cahsa
In the south-central area of Mexico City a real estate development of two elegant towers stands,
located in the Colonia del valle and projected by Real Estate Consortium CAHSA.
At the request of the Consortium we designed the graphic identity of this construction, in which
we took on the task of combining the classic and elegant style of the twenties, which was the decade
when he began to have a population growth in this colony.
Based on this temporarity, we built the graphic proposal with ornamental and geometric details
typical of art decó that are reinforced with classic and elegant serif typeface
and the idea of luxury in the materials represented by the color triad of white, black and gold.
For applications we added a pattern, which abstractly represents stars and constellations
as a tribute to one of the many professions of José María Bartolache, the astronomy.